Mobile World Congress 2026 (Barcelona, March 2–5) highlights how smart packaging is evolving into a digital interface powered by IoT, AI, NFC, RFID and data connectivity, transforming packaging from a passive container into a connected, traceable and interactive platform. For the packaging industry, MWC is a key space to explore innovations in digital traceability, consumer engagement, digital product passports and circular business models, showing how technology is redefining packaging design, sustainability and brand communication.
Mobile World Congress 2026
