April 17, also in Barcelona
The Best!N Food awards aim to highlight and reward the best work of marketing departments and their agencies, as well as to serve as a meeting point for food marketing professionals to generate debate, exchange of opinions, and highlight the relevance of their work in the
business objectives of companies.
This year, the Best!N Food competition will add the following new categories: Best Influencer Marketing, Best Brand Experience & Events, Best Activation, Best Packaging, Best Corporate Identity, Best Integrated Strategy, and Best ESG.
The jury will award gold, silver, and bronze prizes, as well as voting secretly for the winners of the Grand Prix, chosen from the winners of gold in all sections. Special prizes will also be awarded for Best Agency and Best Advertiser to the companies with the highest scores according to the number of trophies received (Grand Prix, 3 points; Gold, 7 points; Silver, 5 points, and Bronze, 3 points).
All participating pieces in the competition will be exhibited at Alimentaria 2024 Fair.
The organizing committee has a mission to ensure excellence in the execution of the awards and the Marketing Day, proposing topics of discussion, debate, and trends that will be reflected in the program. They have the authority to choose the recognition for Excellence in Marketing to the Trajectory of a Brand. They all do this on behalf of the companies that have received this recognition for their trajectory in previous editions.