Over 1,750 global and regional exhibitors to gather for the largest Beautyworld Middle East exhibition ever, held between 30th October and 1st November 2023 at Dubai World Trade Centre

Dubai, UAE: The countdown begins for the 27th edition of the region’s largest international trade fair for the beauty and wellness industry at the Dubai World Trade Centre (DWTC) from 30th October – 1st November 2023.

The thriving beauty and wellness industry, 20% larger than in previous editions, will take center stage across 15 expansive halls. It will feature and celebrate various sectors including Fragrance, Cosmetics & Skincare, Beauty Tech, Personal Care & Hygiene, Hair, Nails, and Salon Supplies, among others.

Exploring Beautyworld Middle East 2023:

The Ultimate Beauty Extravaganza

If you're a beauty enthusiast, professional, or simply someone who loves to stay on top of the latest trends in cosmetics, skincare, fragrances, and all things beauty-related, then mark your calendars for one of the most anticipated events of the year - Beautyworld Middle East 2023.

This year's edition promises to be bigger and more exciting than ever before, boasting a 20% increase in size compared to previous years. With 15 expansive halls filled with all things beauty, it's the perfect opportunity to dive into the world of fragrances, cosmetics, skincare, beauty tech, personal care, hair, nails, and salon supplies.

So, what can you expect from Beautyworld Middle East 2023? Let's take a closer look at the show highlights:

Signature Scent Evolution:

Prepare to be captivated by 15 international fragrance houses, each unveiling their unique interpretation of a signature scent exclusively crafted for Beautyworld Middle East 2023.

This year, the experience gets a modern twist with the introduction of the latest scent technology from AirParfum, allowing visitors to sample multiple fragrances in a "dry" olfactive experience. And the best part? You get to cast your vote for the scent that best captures the essence of the region.

Front Row by Nazih:

The stage is set for three days of engaging and entertaining demonstrations by global educators and artists, covering everything from hair and skincare to nails.

The Front Row agenda for 2023 is bold, evocative, and bursting with color, showcasing evolving trends and some of the brightest brands in the industry, including names like GHD, Babyliss Pro, John Paul Mitchell, and Level 3.

Nail It! Competition:

Nail art enthusiasts will be in for a treat as the region's rising stars and most talented nail artists battle for glory in the Nail It! arena.

Using products and tools from renowned brands like Artistic Nail Design, Credo Solingen, and Bandi, international judges will evaluate participants across six categories, with daily winners crowned on the Front Row stage.

Quintessence - Niche Fragrance Heaven:

Quintessence is the exclusive platform dedicated to niche fragrances at Beautyworld Middle East.

It features 34 of the world's most unique fragrance brands and creators, including international participants from Italy, KSA, Qatar, France, Turkey, USA, Romania, and the UK, alongside UAE-based brand Noya.

Emovation Lab's Futuristic Fragrance Experience:

Take your fragrance experience to the next level with Emovation Lab in partnership with Anfasic Dokhoon.

Here, fragrance enthusiasts have the unique opportunity to create their own personalized scent inspired by emotion and embark on a sensory journey like no other.

Next in Beauty Conference:

Dive deep into industry sessions that cover market intelligence, emerging trends, and revolutionary technologies reshaping the beauty sector on both regional and global scales.

Keynote speaker and Emirati entrepreneur, Salama Mohamed, will share her personal experience and the inspiration behind her skincare brand, Peacefull.

Beautyworld Middle East Awards 2023:

Celebrate the beauty industry's finest achievements at the third edition of the awards. This year, the awards received a staggering 540 entries across 16 categories.

Winners will be revealed at a glittering awards ceremony at the Grand Hyatt, Dubai, promising an evening of excellence, innovation, and glamour.


Get ready to be inspired, informed, and impressed. Beautyworld Middle East 2023 is where the beauty world comes alive, and you won't want to miss it. So, save the date, and get ready to explore a world of beauty possibilities!