The third edition of the Global Connected Packaging Summit aims to showcase how the integration of technology in packaging can lead to a seamless connection between the digital and physical worlds. With technology influencing our behaviour, emotions, and daily expenses, brands can leverage the power of connected packaging to offer more meaningful, unique, and exclusive customer experiences.

The Connected Experiences Survey 2023 showed a significant spike from 46% in 2022 to 81.5% in 2023 of brands that have already used Connected Packaging or will implement it in their plans for 2023-2024, showing that Connected Packaging is an expectation rather than an exception.

Over two mornings, leading experts will be discussing the integration of QR codes, NFC, AR, AI, ad technology, packaging and marketing with a substantial focus on innovation and sustainability, to create stunning results for the industry’s most prominent players.

We will try to explain how together, offline and digital landscapes create engaging customer experiences, collect first-party data, and increase sales.