Exhibitors and visitors from over 20 countries will be part of CIRCLEPACK 2024: "A New Look at Packaging". The only international packaging fair in Chile expects to welcome over 10,000 professional visitors during April 16, 17, and 18 at the Espacio Riesco Events Center, located in the commune of Huechuraba. Germany, China, Brazil, the United States, and Peru are some of the countries that will be represented at CIRCLEPACK 2024: "A New Look at Packaging", the only international packaging fair in Chile and one of the most important in the Southern Cone and Latin America.

Organized by the Packaging Center of Chile (CENEM), the event will bring together the most prominent figures of an industry that contributes around US$ 4 billion annually to country's economy. The event will take place from April 16 to 18 at Espacio Riesco and will gather more than 300 brands and around 200 exhibitors in one place, showcasing the latest trends, innovations, technologies, and machinery from this productive sector present across economic markets of goods and services. "Packaging is not waste after being used; it is a valuable resource that we must recover and reincorporate into production processes.

Last year, with the implementation of the REP Law, sustainability and innovation became permanent activities within the industry. This is what we want to highlight at CIRCLEPACK 2024," says Mariana Soto, general manager of CENEM. This year, CIRCLEPACK will also feature various activities for all its visitors, including keynote speeches, international forums, business rounds, tours of packaging and waste management plants, among many others of value for visitors and exhibitors. The fair will also serve as the stage for the presentation of the Viva Chile Packaging Awards, which aim to publicly recognize good ideas and encourage creation in the Chilean industry, especially those that promote a sustainable world. These awards are recognized by the World Packaging Organization (WPO), the most important international grouping in this industry worldwide. DISTINGUISHED VISITOR Luciana Pellegrino, President of the World Packaging Organization (WPO) and Executive Director of ABRE (Brazilian Packaging Association), will be one of the honored guests at CIRCLEPACK 2024: "A New Look at Packaging". Pellegrino is the first woman to assume the presidency in the 56-year history of WPO, and her participation in this fair promises to be a milestone in the packaging industry.

The choice of the Brazilian executive as the highest representative of the WPO has been a historic and significant event for the global packaging community. Her vast experience in the industry, with over 20 years dedicated to strengthening and supporting the WPO through ABRE, makes her an inspiring and visionary leader.