Rockit Global, United Produce Company, WinCommerce, and Tatsuo Horiuchi of Farmind Corporation are the winners of the prestigious ASIA FRUIT AWARDS 2023.
The awards were announced during a presentation ceremony at ASIA FRUIT LOGISTICA, Asia's premier fresh produce trade show, which is taking place in Hong Kong on September 6-8, 2023.
Marketing Campaign of the Year: Rockit Global
Importer of the Year: United Produce Company
Produce Retailer of the Year: WinCommerce
Impact Award: Tatsuo Horiuchi, Farmind Corporation
Marketing Campaign of the Year
Rockit Global won the Marketing Campaign of the Year award for its success in promoting its snack-sized apple brand in Asia. The company's campaign focused on the convenience and portability of Rockit apples, as well as their sweet taste and high nutritional value.
Importer of the Year
United Produce Company was named Importer of the Year for its role in bringing a wide range of high-quality fruits and vegetables to consumers across Taiwan. The company has a strong track record of building relationships with growers and suppliers around the world, and it is committed to providing its customers with the freshest and most delicious produce possible.
Produce Retailer of the Year
WinCommerce was awarded Produce Retailer of the Year for its success in expanding access to fresh fruits and vegetables in Vietnam. The company operates a large network of supermarkets and convenience stores, and it has made a significant investment in improving its produce supply chain.
Tatsuo Horiuchi, founder and CEO of Farmind Corporation, received the Impact Award for his significant contributions to developing Japan's fresh fruit and vegetable industry. Horiuchi is a pioneer in the use of new technologies and marketing strategies to promote the consumption of fruits and vegetables.
The ASIA FRUIT AWARDS are given in four categories to celebrate excellence and recognize outstanding achievement in Asia's fresh fruit and vegetable business. The winners are selected by ASIA FRUIT LOGISTICA and ASIAFRUIT MAGAZINE.
The ASIA FRUIT AWARDS winners were honored for their commitment to excellence and innovation in the fresh produce industry. Their achievements are helping to make Asia a healthier and more sustainable place to live.