The 2023-2027 beauty report by McKinsey & Company values the global cosmetic industry at $427 billion, with an anticipated annual growth rate of 6%. By 2027, the industry is projected to reach $580 billion. In this fiercely competitive landscape, the significance of Cosmoprof Worldwide Bologna in supporting business development initiatives and special projects becomes paramount.

Now in its 55th edition,

Cosmoprof Worldwide Bologna stands as the leading B2B event for the cosmetic industry, providing a unique platform to explore the industry's evolution. Renowned for its exceptional exhibition offerings and showcasing the most innovative products globally, the event also features inspiring training sessions led by prestigious experts and opinion leaders. Tailored digital services and a highly qualified team contribute to fostering new business relationships and projects.

3,000 companies

60+ countries

+20 Country Pavilions

The 2024 edition promises to be an unparalleled experience for stakeholders, including suppliers, manufacturers, brand owners, buyers, distributors, retailers, and operators seeking new solutions for business development. The optimized access dates align with the increasing interaction between distribution channels.

The trade show is scheduled from Thursday, March 21, to Sunday, March 24, with dedicated pavilions such as Cosmopack and Cosmo Perfumery & Cosmetics hosting specific sectors.

The event's global reach is facilitated by the support of the Italian Ministry of Foreign Affairs, the International Trade Agency (ITA), and collaboration with Cosmetica Italia. The 2024 edition will host a delegation of buyers from 47 countries, focusing on emerging markets.


Collaborations extend to national trade associations, ensuring the involvement of beauticians and hairdressers. The activation of ticketing on the official website well in advance aims to ease the presence of operators, especially those from abroad, ensuring a global and high-quality attendance.

As the most significant exhibition in the international Cosmoprof platform, Cosmoprof Worldwide Bologna serves as a vital meeting point for over 250,000 operators from nearly 160 countries. The event's excellence in business services, simultaneous presence of industry players, and a rich offering of content and exclusive projects make attending Cosmoprof a unique and unparalleled experience.

The 2024 edition will spotlight market trends and innovations through a diverse range of content and exclusive projects. Nominations for the Cosmopack & Cosmoprof Awards, organized with BEAUTYSTREAMS, are open, providing a preview of solutions influencing the market, particularly in sustainability and innovative communication.

The Grand Soirée of Cosmoprof Worldwide Bologna 2024 on Friday, March 22, will reveal the award winners, including the Life Achievement Award presented to Trevor Sorbie, a prominent figure in the hair industry. The Cosmoprof & Cosmopack Awards winners from international editions will be showcased, offering insights into global market trends.

For a glimpse of current trends among Cosmoprof exhibitors, COSMOTRENDS, the report by BEAUTYSTREAMS, serves as a fundamental tool for trend scouts, press, influencers, and buyers. Confirmed companies for the upcoming edition can already showcase their products or services through the event's website: