Highlighting Innovation and Sustainability in the Beauty Industry

The sixth edition of Innovation Day, organized by Polo della Cosmesi, will take place on Thursday, October 12th, at the Autotorino showroom in Crema. The event is dedicated to the Italian and international cosmetic production supply chain and all its components: raw materials, machinery, automation, packaging, third-party production, full-service solutions, and brands.

The program includes insights into market trends, conferences, B2B meetings, presentations of innovative projects, and solutions that will shape the future of the cosmetic supply chain. The central theme of the event is sustainability, which remains at the top of political agendas, guiding corporate strategies and influencing consumer demands.

The Italian cosmetic industry, in particular, is at the forefront of staying competitive in the market when it comes to sustainability. Environmental awareness is reaching high levels but it often hides pitfalls and contradictions, with the risk of turning good intentions and principles into ideological, misleading beliefs. Polo della Cosmesi aims to shed light on these issues through the events planned for the day, focusing on the regulations established by the European Union regarding the use of claims, materials, ingredients, and packaging.